It's hard to believe that up until today there are companies that still have social media blocked off of their network so that employees don't surf their Facebook.
Ok... I see their point...
Facebook is addictive!
But gone 'should' be the days where we don't trust our employees to do their job, and not just get it done but accomplish it with passion and soul. Sadly this still exists today.... specially now that I live in Kuwait ... I see employees who work for money and just that. So sad...That is a whole other blog, let's move on...
A good trusted employee (and that should be a priority when hiring, 'trust') will indeed surf Facebook (I will be first to admit) BUT it's mainly during my down time and for just a quick glance of my newsfeed. My visitation on social media site profits my company far more than my personal life. I only work where I love to work and I tend to talk about it on my social feeds. This helps my company on many different levels: marketing, employee branding, brand recognition, exposure, networking & etc..
So to managers, head of departments, and CEO's... keep reading please :)
1- Improved efficiency and productivity. There is no way anyone can work a full 8 hour day straight. As much as companies would like to see their employees work like robots and be productive and happy throughout the day, it is just not realistic. Studies show that employees energy levels and stamina improve by as much as 25% after taking breaks throughout the day. We live in a digital world now whereby people socialize in different ways. Gone are the days where everyone congregated around the water cooler to discuss what happened on the weekend or the score of the football/hockey game. We go to Facebook or Twitter because that is where everyone is and where we can get instant news and information.
2- Increased Loyalty. Banning social media usage at work sends a message to employees that you don't trust them. If they feel you don't trust them, then they certainly will not trust you as a company. Loyalty today is a word I do not hear often, yet retention is an important thing to a business. To recruit, hire, orient, and train a new employee can cost a company upwards of as much as $3500- this for an entry level position. So with that in mind it is should be in the best interest of your HR department to retain and keep your employees happy and loyal.
3- Improved Employee Satisfaction. Your best fans are your employees. This reason is hard to grasp, but if your employees are happy, efficient, and loyal to your company, then it shows when they talk to your prospects and clients. Your employees are on the front lines, and if they seem disgruntled because you don't trust them enough to allow them the freedom of choice when it comes to their break time, it will come across to your clients. A satisfied employee is worth its weight in gold, embrace it and you will reap the awards ten fold.
4- Attracting the right kind of talent. Generation X and Y individuals are very tech savvy. They have handheld devices, tablets, etc. They use their devices to socialize, to communicate, and to find things. These individuals want to work for a company who is modern, upbeat, and one that accepts the digital and technological world that we now live in. If you want to attract the right type of employee to your company, you have to be willing to allow employees to use social media sites at work. If not, then you risk missing out on recruiting talent.
5- Workplace Harmony. I can usually sense what kind of culture exists at a company within about 30 seconds of being at reception. Peace and balance within a company is crucial. Running a company with an iron fist like the Gestapo and threatening punishment to an employee for using Facebook will not create a harmonious workplace. Where does it end? If you ban social media, do you ban fraternizing at work? No talking, no eye contact, no nothing? The average employee is not going to spend all day on Facebook or Twitter. Studies show that at most, people spend maybe 15-20 minutes a day liking, sharing and commenting on social media. That is equivalent to one break.
' If a workplace has a pleasant environment built on mutual trust, understanding, and fairness, you will have a happier and more productive workforce. If you do not have a social media policy in place for employees, then it is time for you to seriously consider having one that encompasses allowing your employees to use social media at work.' - Mike Morden
I think the idea of crafting all your answers, plans & solutions before going into action, is old school. Today, we need to point and shoot.... and build during the process....
A friend of mine predicted blockbusters bankruptcy while he was managing one of the NYC locations ... few years later, what happened? It did. I don’t think television will go bankrupt but do think it is losing viewers quicker than ever before.
All TV content must be available on DEMAND
As a viewer in 2012, I find it absurd to sit in front of the TV at 9PM to catch my favorite show and if I don’t, I miss it. I pay 60$ every month for the cable package and still don’t get to watch my shows. This viewership model will disappear in the future, no question about it. There are an increasing number of people who do not understand this model and soon, the new generation will stop watching television all together. Today, people are used to everything coming to them on web and mobile. So rather resisting the inevitable, networks need to transition from their current model to one where ALL content is available on demand.
Curate TV programs
If I can watch whatever I want whenever I want, why bother watching television at all? We’re on the edge of having all content available on web (that's if it's not there already!). Soon, logging online to watch a favorite tv show will be as easy as pressing the ON button on the televisions remote control. Broadcasters need to adopt a user friendly, intuitive ‘curating’ approach to their channels where users can browse through content that is similar in style or topic (sort of like Pinterest boards). Networks need to embrace these methods and create innovative ways to engage with their audience and continue making $$$. Bottom line is, we need more topic specialized channels, more different types of content and more ways of interacting with content.
Broadcasters must change the way they make $$$
In the last few years, there have been major budget cut backs, production halts & lack of advertisers. Now we are seeing encouragements on co-productions, international formats and reality based content. It has become obvious that it is increasingly difficult for broadcasters to make profits in this decade. It’s mainly because networks have not figured out how to make money online and offline (hence the term transmedia: the ability to tell a story through different platforms IE: TV, web, mobile, print…).
We are starting to see some content on demand (IE Netflix) and other ways where broadcasters are bringing your choice of programming to you at a touch of a button. But the problem still remains: people are watching less television and skipping through commercials or they go directly online because they don’t want commercials. So there needs to be a major re-vamp on the networks formula of making $$$. There are many different ways to make money online and on the plus side of that, marketing is much more efficient on web/mobile then it is on TV to reach your target audience (on my most recent project, I had 2.7 million hits in 9 moths on the web). New businesses ( and some old ones) are starting to invest in this medium as a promotional tool, so it’s time for networks to do the same….
Just sharing my 2 cents...
A few tips I’ve learnt along the way that I would like to share with those who are in the business of starting or improving their business.
1. Use social media platforms to put a spotlight on yourself and broadcast it to the world.
2. Tell everyone how busy you are every chance you get, let them know what you are doing.
3. If you have a web site, tweet things related to your web content and link it on your tweets.
4. Tweet 4 to 9 times a day.
5. Online identity: Make sure your tweets reflect and respect your image.
6. Focus on great content all the time; this means dedicating time to discovering and exploring.
7. As a business owner, ask yourself “Does this add value to my target audience?” This should always be on your mind before you tweet.
8. Brands: When tweeting, consider the legal ramifications. This is one of the reasons why Canadian brands don’t do much social media (though it’s improving very quickly)
9. You must be amazing. Find interesting followers and always tweet high quality videos.
10. Find out where your customers are -> Brands use tweeter as customer service.
11. Think of your OBJECTIVE, then STRATEGIZE followed by EXECUTION.
12. Brands in social media MUST find the appropriate social media platform. Don’t just be on twitter or facebook, find the right fit. You must be real and authentic.
Feel free to share your tips with me!
I was invited on CTV Canada AM to talk about my latest project, Lake Shore.
You can view it here http://watch.ctv.ca/news/news/top-picks/lake-shore/#clip338318
A friend of mine whom I worked with before, Lacy Barry, I would like to share with you her link. Her work is inspiring and beautiful. Take the time to go through it.
You can vote for her here: