Maryam Rahimi Blogs!
A friend of mine predicted blockbusters bankruptcy while he was managing one of the NYC locations ... few years later, what happened? It did. I don’t think television will go bankrupt but do think it is losing viewers quicker than ever before.
All TV content must be available on DEMAND
As a viewer in 2012, I find it absurd to sit in front of the TV at 9PM to catch my favorite show and if I don’t, I miss it. I pay 60$ every month for the cable package and still don’t get to watch my shows. This viewership model will disappear in the future, no question about it. There are an increasing number of people who do not understand this model and soon, the new generation will stop watching television all together. Today, people are used to everything coming to them on web and mobile. So rather resisting the inevitable, networks need to transition from their current model to one where ALL content is available on demand.
Curate TV programs
If I can watch whatever I want whenever I want, why bother watching television at all? We’re on the edge of having all content available on web (that's if it's not there already!). Soon, logging online to watch a favorite tv show will be as easy as pressing the ON button on the televisions remote control. Broadcasters need to adopt a user friendly, intuitive ‘curating’ approach to their channels where users can browse through content that is similar in style or topic (sort of like Pinterest boards). Networks need to embrace these methods and create innovative ways to engage with their audience and continue making $$$. Bottom line is, we need more topic specialized channels, more different types of content and more ways of interacting with content.
Broadcasters must change the way they make $$$
In the last few years, there have been major budget cut backs, production halts & lack of advertisers. Now we are seeing encouragements on co-productions, international formats and reality based content. It has become obvious that it is increasingly difficult for broadcasters to make profits in this decade. It’s mainly because networks have not figured out how to make money online and offline (hence the term transmedia: the ability to tell a story through different platforms IE: TV, web, mobile, print…).
We are starting to see some content on demand (IE Netflix) and other ways where broadcasters are bringing your choice of programming to you at a touch of a button. But the problem still remains: people are watching less television and skipping through commercials or they go directly online because they don’t want commercials. So there needs to be a major re-vamp on the networks formula of making $$$. There are many different ways to make money online and on the plus side of that, marketing is much more efficient on web/mobile then it is on TV to reach your target audience (on my most recent project, I had 2.7 million hits in 9 moths on the web). New businesses ( and some old ones) are starting to invest in this medium as a promotional tool, so it’s time for networks to do the same….
Just sharing my 2 cents...