|Transmedia Producer; telling a story across multiple platforms||
I think the idea of crafting all your answers, plans & solutions before going into action, is old school. Today, we need to point and shoot.... and build during the process....
A friend of mine predicted blockbusters bankruptcy while he was managing one of the NYC locations ... few years later, what happened? It did. I don’t think television will go bankrupt but do think it is losing viewers quicker than ever before.
All TV content must be available on DEMAND
As a viewer in 2012, I find it absurd to sit in front of the TV at 9PM to catch my favorite show and if I don’t, I miss it. I pay 60$ every month for the cable package and still don’t get to watch my shows. This viewership model will disappear in the future, no question about it. There are an increasing number of people who do not understand this model and soon, the new generation will stop watching television all together. Today, people are used to everything coming to them on web and mobile. So rather resisting the inevitable, networks need to transition from their current model to one where ALL content is available on demand.
Curate TV programs
If I can watch whatever I want whenever I want, why bother watching television at all? We’re on the edge of having all content available on web (that's if it's not there already!). Soon, logging online to watch a favorite tv show will be as easy as pressing the ON button on the televisions remote control. Broadcasters need to adopt a user friendly, intuitive ‘curating’ approach to their channels where users can browse through content that is similar in style or topic (sort of like Pinterest boards). Networks need to embrace these methods and create innovative ways to engage with their audience and continue making $$$. Bottom line is, we need more topic specialized channels, more different types of content and more ways of interacting with content.
Broadcasters must change the way they make $$$
In the last few years, there have been major budget cut backs, production halts & lack of advertisers. Now we are seeing encouragements on co-productions, international formats and reality based content. It has become obvious that it is increasingly difficult for broadcasters to make profits in this decade. It’s mainly because networks have not figured out how to make money online and offline (hence the term transmedia: the ability to tell a story through different platforms IE: TV, web, mobile, print…).
We are starting to see some content on demand (IE Netflix) and other ways where broadcasters are bringing your choice of programming to you at a touch of a button. But the problem still remains: people are watching less television and skipping through commercials or they go directly online because they don’t want commercials. So there needs to be a major re-vamp on the networks formula of making $$$. There are many different ways to make money online and on the plus side of that, marketing is much more efficient on web/mobile then it is on TV to reach your target audience (on my most recent project, I had 2.7 million hits in 9 moths on the web). New businesses ( and some old ones) are starting to invest in this medium as a promotional tool, so it’s time for networks to do the same….
Just sharing my 2 cents...
A few tips I’ve learnt along the way that I would like to share with those who are in the business of starting or improving their business.
1. Use social media platforms to put a spotlight on yourself and broadcast it to the world.
2. Tell everyone how busy you are every chance you get, let them know what you are doing.
3. If you have a web site, tweet things related to your web content and link it on your tweets.
4. Tweet 4 to 9 times a day.
5. Online identity: Make sure your tweets reflect and respect your image.
6. Focus on great content all the time; this means dedicating time to discovering and exploring.
7. As a business owner, ask yourself “Does this add value to my target audience?” This should always be on your mind before you tweet.
8. Brands: When tweeting, consider the legal ramifications. This is one of the reasons why Canadian brands don’t do much social media (though it’s improving very quickly)
9. You must be amazing. Find interesting followers and always tweet high quality videos.
10. Find out where your customers are -> Brands use tweeter as customer service.
11. Think of your OBJECTIVE, then STRATEGIZE followed by EXECUTION.
12. Brands in social media MUST find the appropriate social media platform. Don’t just be on twitter or facebook, find the right fit. You must be real and authentic.
Feel free to share your tips with me!
I was invited on CTV Canada AM to talk about my latest project, Lake Shore.
You can view it here http://watch.ctv.ca/news/news/top-picks/lake-shore/#clip338318
A friend of mine whom I worked with before, Lacy Barry, I would like to share with you her link. Her work is inspiring and beautiful. Take the time to go through it.
You can vote for her here:
Canadian producers continued to be world leaders in the development of innovative new-media content. Xenophile Media’s Total Drama Island – Totally Interactive! was nominated for an International Emmy Award for Best Interactive Programming.
The series is a reality show where twenty-two teens settle at Camp Wawanakwa somewhere in Ontario. The plot is somewhat like Survivor and Endurance, with social and living environments similar to The Real World. The producers of the reality show plan various challenges the campers must participate in, usually involving extreme stunts. Every three days, the losing team (up until the point where the teams are disbanded) is called to the campfire at night, where Chris (the host) passes out marshmallows. Those who receive a marshmallow get to stay, while the one who does not get a marshmallow has been voted off the island, and must walk down the Dock of Shame to the Boat of Losers, which will take them away and they will never, never, never, ever, ever, ever, come back, EVER.
Playing on Teletoon, you can interact with the show by signing up on the sight and participating in the games.